how-to guide: Building a business plan

The business plan template has all of the key elements that financing organizations look for and this guide will walk you through each section, discuss its purpose, and tell you how to complete it.

While a written business plan is not necessarily required to start a business, having a single place to capture your thoughts and plans can be useful to you, as a business owner, and allows you to more coherently present your plans to potential financiers. What you'll find inside: 

  • Executive Summary - a condensed overview of your business plan

  • Market Breakdown - an overview of the food market landscape in your community

  • Marketing and Sales Plan - how you will target and acquire customers

  • Financial Projections - A place to formulate your expected revenue and expenses