Hammock Greens
Miami, Florida
Farmers: Thomas Smitherman & Ron McKay
Farming since: 2017
No. of Farms: Eleven
Business Model: Restaurant
Area Served: Greater Miami
Main Crops: 17-variety lettuce mix, petite herbs & microgreens
About Hammock Greens
At their core, Hammock Greens are farmers and foodies. They wanted a better way to create delicious and clean greens, without using acres of land, thousands of gallons of water, and pesticides. They built Hammock Greens from one container farm to 11, and they’re just getting started! Their mission is to become South Florida’s top provider of hyper-local greens.
Learn More about Hammock Greens
Hammock Greens Webinar
Our free 1 hour webinar covers the delicate business of deciding what to grow for picky chefs, how the process of scaling creates opportunities to give back to the community, and just how their Miami-based business grew to six farms in just two years.
Before & After the Pandemic
Watch how Hammock Greens evolved their business during an unprecedented time.
“Scale as soon as you can to turn challenges into opportunities. Once you try something and become good at it, you should look to grow. If you’re not trying to grow, don’t be an entrepreneur.”
Create a successful small farm business
Like Hammock Greens, many Freight Farmers sell to restaurants. Chefs and restaurant managers are very interested in sourcing farm-to-table, and your ability to grow year-round helps them stabilize their costs while getting great quality every time.
However, other customer markets can be equally successful! The two most common other than restaurants are grocery stores and direct-to-consumer/CSA programs. Check out our webinars with fellow Freight Farmers Steve Huntley and Sarah Ward.
Webinars
Running a Successful CSA
Sarah of Oasis Spring Farm shares her story of how she started a successful year-round CSA in highly-season Nashua, NH. She explains her creative strategy to find customers, how she determines her CSA crops and pricing, and much more.
Helpful Guides
Starting a farm in 9 simple steps
Regardless of who you are and where you’ve been, you have arrived at Freight Farms because you believe in making waves, disrupting the food system, and providing fresh, local, and delicious produce year-round.
The Freight Farms Marketing Team Shares Pro Tips
Market your business like a pro using tips and tricks from the Freight Farms Marketing Team.
Get in touch
We would love to hear from you about your farming project. Contact us for customized information tailored for your unique needs.