We Asked, They Answered

We asked our existing farmers, "What’s the best piece of advice you can give to people interested in becoming Freight Farmers?" Here's what they had to say!

Passion is contagious, and I’ve found the best way to keep the stoke is to share it.

A significant amount of my sales and new connections have come from when I get on a roll, talking about how cool the system is, and why it’s important for now and for the future. Sharing my excitement and having it reflected back to me has been endlessly inspiring and motivating.

Lizzy Porter | Bee’s Greens Co.


Be less concerned about the crops–spend more time on packaging and selling, the crops will grow!

Also: “Know your market very well. Establish relationships with that market. Listen to their needs, make sure they know your limitations and capabilities, and deliver- often!”

Thomas Smitherman & Aaron Dreilinger | Hammock Greens

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Be adaptable and open to new ideas.

Be flexible and patient! When we first started, we wanted everything handed to us with the perfect formula for success, but we quickly learned that things change and you can’t always count on what you planned for. 

Sarah Ward | Oasis Springs Farm

Stay focused on the main business model you develop.

Talk to other Freight Farmers. Knowing that there are units worldwide, and a community of farmers all working with the same technology is exciting. Also, stay focused on the main business model you develop. There are so many directions and avenues that a Freight Farm can take you which can be distracting. First make it work, then work on the one hundred other ideas you have to knock it out of the park.

Phil Hatcher | Very Local Greens

Just go for it!

You will learn a lot through the entire process, you will also have challenging times, but if you are passionate and motivated it will be one of the most amazing projects you will be a part of.

Maria Timveos | HerbanLeaf Farms

Being a critical thinker helps, and being handy is very important.
Photo: Edible Houston

Photo: Edible Houston

In the beginning, triple the amount of time you think you will need and have some customers lined up. Being a critical thinker helps, and being handy is very important: We sometimes have to come up with little fixes to make sure things keep running smoothly. Furthermore, having an output for your products is important and can be a lot harder to line up than one might think. Our farm is located in a very competitive market, and for our customers, price seems to be one of the major factors.

Andrew Abendshein | Acre in a Box


I think the key is to write out your goals and expectations for the farm.

Then talk to a current Freight Farmer who might be in your state, or in a similar market, and discuss your goals and expectations, see if what you're trying to do is feasible.

Zach Zeph | Zeponic Farms

Keep working at the farm: it’s an evolution.
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If something is not working the way you want, you should not be afraid to experiment with it. Personally, not understanding the electronic systems and learning to troubleshoot through it was a challenge for me at first, but working through it helped me to understand our growing cycles and master the technology.

David Rutkowski | UMASS Dartmouth

Be passionate about farming and be patient.

The crops don’t grow over night and finding new customers takes time. I also recommend having a partner or significant other available to help with the farm and provide additional feedback on marketing, etc.

Steve Huntley | Enlightened Crops

The produce is not going to sell itself.

People that are drawn to being around plants are more introverted, so our best piece of advice is to not underestimate the amount of salesmanship required. Be proud of your product. It is high quality, local, grown sustainably, clean, incredibly fresh, and it reduces food waste, but it’s still not going to sell itself.

Brittany Moreland | Elevated Harvest

Promote your ability to sell rooted plants.

This is very valuable for restaurant chefs! I also recommend having a handout that you can give to potential customers which lists what produce you grow.

Jon Shaw | Karma Farm

At the beginning, plant a bunch of varieties in small quantities to hand out as samples and test the market.

Learn about your market and begin “planting seeds” with potential clients as soon as you are seriously considering being a Freight Farmer. Being the new guy in town is never easy, so put the hours in early and make some connections: They will save you.

Travis Harris | Brothers in Farms


Don’t plant the full farm until you have buyers lined up. Instead, plant a bunch of variety in small quantities to hand out as samples and test the market. Then, once you find those connections, you can start growing that they need.

David Harris | Brothers in Farms

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Cleanliness is key!

Make sure to follow a cleaning and maintenance routine. Also, tracking your farm work and crops is very important and helps you stay organized. As someone who was brand new to farming when I started, I found the farmhand® app essential to tracking the plants' progress.

Francesca Mazzilli | Freight Farms


Learn more about all the farmers we've featured today, and many others through our numerous Freight Farmer Spotlights!

Contact our expert team here at Freight Farms. We've helped hundreds of farmers launch successful farms!

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